PRwire360
01 Mar 2023, 22:47 GMT+10
Press releases are essential for businesses and organizations to share news and information with the media and the public. One of the most critical elements of a press release is the headline. A headline is the first thing that readers see, and it can determine whether they will read the rest of the release. Therefore, it is essential to get it right. But how long should a press release's headline be?
A press release headline should generally be between 60 and 80 characters, including spaces. This length ensures that the headline is not too long, which can cause it to be cut off in search engine results or social media platforms. At the same time, it is long enough to convey the essential information about the release.
A good press release headline should be concise, informative, and attention-grabbing. It should summarize the main point of the release and pique the reader's interest to read on. In addition to length, it is important to consider keywords in the headline. Including relevant keywords can help the release appear in search engine results and increase visibility.
However, there are some exceptions to the 60-80 character rule. For example, if the release is about a breaking news story, a longer headline may be necessary to convey the urgency and importance of the information. In this case, a headline of up to 120 characters may be appropriate. Similarly, if the release targets a specific audience, such as industry professionals, a longer, the more technical headline may be more suitable.
In conclusion, the length of a press release headline should be between 60 and 80 characters, including spaces. However, there are exceptions to this rule, and the length may vary depending on the nature of the release and the target audience. Regardless of the length, the headline should be concise, informative, and attention-grabbing, and it should include relevant keywords to increase visibility.
Get a daily dose of Indianapolis Post news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Indianapolis Post.
More InformationLONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...
NEW YORK, New York - U.S. stocks rebounded Tuesday with all the major indices gaining ground. Markets in the UK, Europe and Canada...
NEW YORK CITY, New York: Financial markets kicked off the week on a cautious note as President Donald Trump rolled out a fresh round...
RIO DE JANEIRO, Brazil: At a two-day summit over the weekend, the BRICS bloc of emerging economies issued a joint declaration condemning...
LONDON, U.K.: This week, BP appointed Simon Henry, former Shell finance chief, to its board as a non-executive director effective September...
WASHINGTON, D.C.: Travelers at U.S. airports will no longer need to remove their shoes during security screenings, Department of Homeland...
WASHINGTON, D.C.: An elaborate impersonation scheme involving artificial intelligence targeted senior U.S. and foreign officials in...
SLUBICE, Poland: Poland reinstated border controls with Germany and Lithuania on July 7, following Germany's earlier reintroduction...
WASHINGTON, D.C.: After months of warnings from former federal officials and weather experts, the deadly flash floods that struck the...
MOSCOW, Russia: Just hours after his sudden dismissal by President Vladimir Putin, Russia's former transport minister, Roman Starovoit,...
DHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...